︎IT TAKES A COMMUNITY OF ARTISTS
︎TO CHANGE HOW WE COLLECT THE WORLD.
art direction and branding senior thesis analyzes modern American consumerism in the art world through a contemporary lens of “sustainable consumption”.
Through hosting and branding small art markets, I analyzes how individuals select and value items with no inherent “use”; items that are sentimental and designed to serve a intellectual purpose.
In conclusion, this research of the micro-ecosystem of artist based events and the objects circulated within the communites recorded have resulted in a verity of graphic and physical material, including the STRIPMALL
objects, zine, brand, and events.
This thesis concluded in a archive collection of contemporary objects made by both Pratt students and artists working in NYC and Chicago.
This thesis ultimately stands as a record of modern consumerism in the art community, and can be applied to larger examples of consumerist culture in corporate settings, particularly in the advertising and marketing sector.
LUBOV GALLERYASTRID ︎ TERRAZASANDRE ︎ THOMPSONANNA ︎ PEDERSON
ALLY BOARVI ︎ SULOVARI ︎ BRANDON MORRIS ︎ CLARE KOURYCLIO ︎ GALEACAMILLE GARCIADANIEL ︎ STROHGIACCONIGIAMIGUARDIAN ︎ ANGEL SCHOOLHALEY ︎ JANECYKHAGSTONE ︎ HOLLYWOOD LOWBRO ︎ FUNW.WORLD PETRICHOR
︎ COEUR FLEUR ︎ ISABELLA KRESSINKNIT ︎ BODYMAEVE COUGHLIN ︎ MIMI BHAK
︎ MADDIE GOURNAY - SMALLEST ANIMAL ︎ NORA IZU ︎ SEVER STUDIO ︎ NUMBERS MAG ︎ KYLE WAINWRIGHT ︎ PUER PARASTIUSRAMON ︎ RIVERASHAME ︎ SHOPPESHAINA TABAKTIBBY - STOMACHE OF YOUR DEAD SOULMATEVENICEW ︎ RENMEI
YUKI ︎ GRAYSAMMIE ANSELMO ︎ STEPHANIE BLACKBURN ︎ SARAH SHIKAMA
︎ OLIVE WOODWARDFIRPAL ︎ JAWANDASHAY GALLAFEAR ︎ SAFEEVE CLARKSIMONE CAVENAGHI FINLEY ︎ SEXTONANNIE MACKINNONBILL ︎ HARVEYJENNY ︎ COLLINSLOLA DEMENT ︎ MYERSMOONNATHAN HOYLESTEPH ︎ LINNVIVIAN XUALYSSA GILLIESARNE ︎ ASAUMIELIZABETH ︎ MASTERMANJESSE WARDKC ︎ LAMBERTLAINE BOLTELORI-MAY ORILLOTAYLOR ︎ RADELIAMIMI BAHKHALEY ︎ JANYCEKTHEA SUTHERLANDVINCENT ︎ GUERRERO JRNAT ︎ CORPEANNAJONOSARAH SHIKAMAHOLACONEJALEANDER ︎ CAPPUOZZOMEG ︎SUPERSTAR PRINCESS ︎JOE VAN
(COMING SPRING 2022)